Dynamic Strategy-Making: A Real-Time Approach for the 21st Century Leader
By Larry Greiner and Thomas Cummings
Jossey-Bass, 2009

Most scholarly treatments of strategy avoid the question of concrete ways to make strategy happen. Based on the authors’ 20-year journey through the minefields of strategy research and consulting—with clients ranging from aerospace, construction, software, hotels, HMOs, to a 18,000 academic association...

 

—Greiner and Cummings believe that organizations need to address simultaneously both strategic content and strategic process, the “what” and “how” of strategy making. This enables organizations to create the right strategy and to get it implemented.

Dynamic Strategy-Making shows how strategy making can be made real-time to respond to a dynamic world. It describes how organizations can create a “strategic system” to address strategic content and process continuously and to make necessary revisions when things change. The strategic system enables organizations to assess their environment and capabilities/resources and to create a statement of strategic direction that fits them together. The system also provides a participative process for creating strategy and strategic leadership and change for making it happen.

Dynamic Strategy-Making presents several case studies of strategy making in action. It describes both successes and failures, and draws specific lessons from them as well as the existing strategy literature. The book provides concrete guides for creating, implementing, and revising real-time strategy. It shows what it takes to translate strategic intent into effective action throughout the organization.